Mchoice Investments is committed to protecting your privacy and ensuring a secure and convenient online shopping experience. This Cookie Policy explains how we use cookies and similar technologies on our website, mchoice.co.ke (the “Site”).
By using our Site, you consent to the use of cookies as described in this Cookie Policy. You can manage or disable cookies through your browser settings or, where available, through our cookie preference options. Please note that disabling certain cookies may affect the functionality of our Site and your shopping experience.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website.
Cookies allow websites to recognize your device and remember certain information about your visit, such as your preferences, shopping cart contents, login status, and other settings. They help us provide a smoother, more secure, and personalized shopping experience.
2. Types of Cookies We Use
2.1 Essential Cookies
Essential cookies are necessary for the basic operation and security of our Site. These cookies allow you to browse our website, add products to your shopping cart, proceed through checkout, and access secure areas of your account.
Without these cookies, certain features and services of our e-commerce website may not function properly.
Examples include:
- Cookies that maintain your shopping cart.
- Authentication and login cookies.
- Cookies that support secure checkout.
- Security cookies used to detect and prevent fraudulent activity.
- Cookies required for website functionality and network management.
2.2 Performance and Analytics Cookies
Performance and analytics cookies help us understand how visitors interact with our Site. They may collect information such as the pages you visit, products you view, how long you spend on the Site, and whether you encounter errors.
We use this information to improve our website, product pages, navigation, performance, and overall customer experience.
Examples include:
- Google Analytics cookies used to analyze website traffic and user behavior.
- Cookies used to monitor website performance.
- Cookies that help us understand which pages and products are most popular.
Where possible, analytics information is used in an aggregated manner to help us improve our services.
2.3 Functionality Cookies
Functionality cookies allow our Site to remember choices and preferences you make while browsing or shopping.
These cookies help provide a more personalized experience and may remember information such as your preferred settings, shopping preferences, or previously selected options.
Examples include:
- Cookies that remember your shopping cart.
- Cookies that remember website preferences.
- Cookies that support product comparison or wishlist functionality.
- Cookies that remember certain user preferences.
2.4 Advertising and Targeting Cookies
Advertising and targeting cookies may be used to provide advertisements that are more relevant to your interests and to measure the effectiveness of our advertising campaigns.
These cookies may be placed by Mchoice Investments or by third-party advertising and marketing platforms with our permission.
Examples include:
- Google Ads cookies.
- Meta/Facebook advertising cookies.
- Retargeting cookies.
- Cookies used to measure advertising conversions and campaign performance.
These technologies may allow advertising providers to recognize your browser or device when you visit our Site and other websites.
3. How We Use Cookies
Mchoice Investments may use cookies and similar technologies to:
- Enable website functionality: Allow essential features such as shopping carts, checkout, customer accounts, and secure browsing to function properly.
- Improve your shopping experience: Remember your preferences, settings, and shopping-related activities.
- Analyze website usage: Understand how customers use our website and identify areas for improvement.
- Improve website performance: Monitor website speed, functionality, errors, and technical performance.
- Support e-commerce functionality: Maintain shopping cart information and support the ordering and checkout process.
- Improve marketing: Understand the effectiveness of our advertising campaigns and marketing activities.
- Provide relevant advertising: Help deliver advertisements that may be more relevant to your interests.
- Maintain security: Detect suspicious activity, prevent fraud, and protect our website and customers.
4. Cookies and E-Commerce Features
Because Mchoice Investments operates an e-commerce website, certain cookies may be required to provide shopping-related functionality.
For example, cookies may help us:
- Keep products in your shopping cart while you browse.
- Remember items selected during the checkout process.
- Maintain your customer account session.
- Support secure checkout and payment processes.
- Remember certain shopping preferences.
- Help prevent fraudulent transactions.
- Improve the overall purchasing experience.
Disabling essential cookies may prevent you from adding products to your cart, completing checkout, logging into your account, or using certain features of the Site.
5. Third-Party Cookies
In addition to cookies that we may place directly on your device, third-party service providers may use cookies and similar technologies when you interact with our Site.
These third parties may collect information about your interaction with our website for purposes such as analytics, advertising, payment processing, security, or other services.
Third-party services may include:
Google Analytics
We may use Google Analytics to understand website traffic, visitor behavior, and how customers interact with our Site.
Google Ads
We may use Google Ads and related technologies to measure advertising campaigns, track conversions, and deliver relevant advertisements.
Meta/Facebook
We may use Meta Pixel or similar technologies for advertising, campaign measurement, and remarketing purposes.
Payment Service Providers
Payment providers may use cookies or similar technologies as part of their services to facilitate secure payment processing, fraud prevention, authentication, and transaction security.
Third-party providers have their own privacy and cookie policies governing how they process information.
6. How to Manage Cookies
You have the right to decide whether to accept or reject cookies.
You can manage cookies through your web browser settings. Most browsers allow you to:
- View cookies stored on your device.
- Delete existing cookies.
- Block certain or all cookies.
- Block third-party cookies.
- Receive notifications before cookies are stored.
Please be aware that disabling or deleting certain cookies may affect the functionality of our Site, including shopping cart, account, checkout, and other e-commerce features.
Managing Cookies in Popular Browsers
You can manage cookie settings through the privacy or security settings of your preferred browser, including:
- Google Chrome
- Mozilla Firefox
- Apple Safari
- Microsoft Edge
7. Your Cookie Choices
Consent Withdrawal
Where cookie consent is requested on our Site, you may withdraw or change your consent at any time by adjusting your cookie preferences or browser settings.
Withdrawing consent does not affect the lawfulness of processing that occurred before your consent was withdrawn.
Browser Controls
You may also delete or block cookies through your browser. However, blocking essential cookies may prevent certain parts of our e-commerce website from working correctly.
8. Changes to This Cookie Policy
Mchoice Investments may update this Cookie Policy from time to time to reflect changes in our website, services, technology, cookie practices, or applicable legal and regulatory requirements.
When we make changes, we will update the Effective Date at the beginning of this policy. We encourage you to review this page periodically to remain informed about how we use cookies.
9. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:
Mchoice Investments
Email: info@mchoice.co.ke
Website: mchoice.co.ke
Address: Midtown Business Centre, Taveta Road, Nairobi, Kenya